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September - December 2018

Pitbull's New Year's Eve

Designed and developed a Wordpress website to drive ticket sales.

My Role

  • User Experience Design
  • Wordpress Development
  • Marketing Strategy
  • Search Engine Optimization
  • Digital Ads - Facebook

The Team

  • Marketing Manager
  • Motion Designer
  • Web Designers (Me)
  • Graphic Designers
  • Social Media Managers


Goal: Sell, sell, sell


In addition to nurturing our client relationship, we set out to beat last year’s ticket revenue by at least 5%.



Read about the marketing strategy

Design


Our primary goal was clear: create a visually appealing, user-centric website that seamlessly guided visitors to purchase event tables and tickets.

  • Design
  • Metrics

Development


I built the website on Wordpress, focusing on responsive design and smooth performance across devices to ensure seamless ticket and table purchasing processes.

Key Metrics

42.9%

Conversion rate

Total revenue from direct click to purchase over $1,000,000.

15.1%

Total revenue increase

Overall click through rate for multiple audience groups increased.

25%

Cart abandonment recovery rate

Time to market improved because of defined templates.

-3.4%

Average order value

Retention of customers improved as engagement increased.





Personal

Reflection

This project highlights my qualities as a proactive, resilient, and patient worker. I identified an issue, advocated for it, and eventually led the effort to address it while managing a creative agency through challenging times. After launching the solution, I proactively created an analytics dashboard to automate reporting and improve cross-team visibility. This project demonstrates my ability to take initiative, adapt to changing circumstances, and deliver results.

Professional

Reflection

This project taught me the value of effective communication, relationship management, and audience targeting. This project was funded four months before the pandemic and became one of the only projects that continued through because of the project's continued success. This highlighted the importance of understanding your audience and reinforced the value of visually compelling content that stands out in a crowded inbox.